- Robust. It needs to not go down, and to be able to handle whatever traffic comes its way. I also need to be able to do manual backups as well as exports to formats I can use elsewhere.
- Contemporary design easy to modify without knowing too much framework or CSS code. This includes responsive layouts and decent sliders.
- Free hosting. I don't want to pay anything per month for hosting if I don't have to.
- Custom branding + domains. Important to not promote others brands as well as have a custom domain.
- Not HOSTED by me. This means I don't want to have to worry about hackers selling their Viagra on my site. Unfortunately, self-hosted WordPress sites need to be updated often to prevent this, so WordPress is OUT.
- It would be great if the tools could use Markdown, which is a simple to learn system for formatting type.
- Full toolset for posting on an iPad. I use my iPad much more than my desktop for this sort of thing as it's much more contemplative and I do most my writing and browsing on it.